Why Your Site Doesn’t Rank on Google

Six reasons behind not getting traffic

As Atrust estimates, there is about 91% of content on the internet that does not rank on Google. The meaning of this is that only one of each ten web pages that exist on the net are getting any traffic whatsoever. If your website is one of that 9 % that does rank on Google, well good for you; that’s amazing. However in case, your site is one of the other 91%, then the reason for that is perhaps one of the six reasons that I am going to talk about here.

Hello everybody, today I’m writing this post to introduce you to the six reasons that prevent your website from ranking on Google, and how to stop doing them.


The first reason is that you do not have any backlinks on your webpage. This fact is supported by many studies, and one of these studies which are proposed by Ahrefs shows that the correlation between search traffic and backlinks is linear. Authority Hacker did another study which showed that the most strongly correlated factor for the success of your site SEO is still backlinks. The meaning behind this correlation is that your chances of getting organic traffic from search engines are higher if you have many backlinks.

However, this does not necessarily mean that you must be proactive and work very hard doing outreach for getting backlinks. Backlinks are generated naturally through producing perfect blog posts, providing amazing services or products, building awesome tools, or getting press. If you consider what I said, you will notice that all pages of your website, including your blog content, will generate more backlinks. So this will bring you more traffic from search engines thus you would ranking higher.

Leveraging search snippets

Not leveraging search snippets is another reason that you do not rank on Google. In the search results for high-volume keywords, search snippets exist in about 75% of the top spots; according to Authority Hacker. This is remarkable. And among these top spots, 20% of all the results include featured snippets. That makes you miss out so much possible traffic if you do not use stuff such as FAQ schema markup. One of the main reasons that help me rank on Google for keywords such as online marketing or digital marketing is – as I mentioned – using the schema markup. I will soon write a post about ways to use FAQ schema markup on your WordPress powered site, so if you have a WordPress website, do not forget to check my site for that and other related things.

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Popular topics

Now another reason that you do not rank on Google is that you do not target topics that have a high potential for search engine traffic. According to Ahrefs, if you do not target keywords that have enough potential for search traffic, it doesn’t matter how many referring domains you have to any of your given webpages, still, you will not be able to get traffic at all. Sure you may get some traffic, but it will be only a little bit.

To put it differently, if nobody ever searches for a certain subject which you have written things about on the page you want to rank, how do you possibly expect to get any traffic from search engines and rank on Google? So, to pick the right topic, what you should do is to do keyword research. There are many tools you can use such as Ubersuggest. The way to use it is to put in some keyword and it will tell you many things about that keyword. For example, if rank for that is easy, or how much traffic does it, and all other search terms like that will get, and it also shows you some related keywords that you must target.

Using the keywords in title tags and headlines

Another reason you do not rank on Google is that you probably are not inserting those target keywords to your H1 tags, meta tags, and title tags. The study which I mentioned conducted by Authority Hacker, indicates an undeniable relation between a page’s rank on Google and keywords in the title tag and H1 headings. You’d realize that this makes sense if you think about it. People are more likely to click on a link when the keyword they search for exists in the listing, versus when it does not.

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The thing that people will see when they search something on google, is the title tag which you choose for your page, Google uses that for its listing. This means that if you search for a term on Google, you are going to see some titles in the listing, those are the titles that you and other people have chosen and the ones that make you rank on Google. So if you use your keywords in your meta description and your title tag, or even on your H1 tags and the body of your page, you will have a better chance to rank on Google. If you do not listen to what I just said, it will be very hard for you to get traffic from search engines.

SSL/TLS certificate

Yes, the fifth reason that you are not able to rank on Google may be the fact that you do not have the HTTPS enabled on your site. There was a time when HTTPS was only optional. However, today every website is supposed to have it. Today you must have that certificate on your website to rank on Google. It is even considered one of the standards of SEO.

Google’s Lighthouse

You must get a good score on Google’s Lighthouse audit. To be honest, this is perhaps not going to guarantee that you will rank on Google. However, more than 90% of the pages that rank on Google’s first page have high scores on Google’s Lighthouse audit on average. There is no need to act crazy and try to optimize for every single millisecond possible; however in general, according to that Authority Hacker study which I mentioned before, this is a common thing among the pages that have top rank on Google.

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There are many easy ways you can find out what your score is, like using online tools for that on the internet. There, you can put in the URL of your page, and it will show you the audit report of your website. In most of those tools, the audit report would show you the speed of your page as well, which they get from Google Lighthouse. So it means that you can easily get the speed information of your page and find where you need improvement, all in one place. The priority of your work must always be user experience; however, if you are unable to have perfect load times on your website, it will not be good at all, because it makes people get out of that page just as soon as they open it and without really taking a look at it.

This sends some signals to Google which indicates that there is possibly something wrong with your webpage and that people do not like it. Google never cares whether it is because of your content, your load times or your on-page SEO; it wants everything to be perfect. To put it simply, you can never rank on Google as long as the user is not pleased with your website.

So these were my tips for you to be able to rank on Google. If you ever felt like you need any help with your site’s SEO, remember to check out my other articles. If you liked this post, do not forget to share it with others who may also enjoy reading it. Thank you.

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Why Your Site Doesn’t Rank on Google

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