Best alternatives to Facebook ads in 2020
Facebook ads have been becoming more expensive over time and they are also becoming more competitive. You can get a big ROI by using Facebook ads; however this is only going to work if you have good videos and images and awesome copy, and you have found a way to target the proper audience. If you have found out how to do these, that is great and you must continue using Facebook Ads. However, if that is not the case, there is no reason to worry about it, because there are many amazing alternative ad platforms to make good ROI from, and I’m here to talk about them now.
The first useful alternative that you can use is YouTube ads. YouTube also offers has the option of audience segmentation, like Facebook. So that the right ads will be put in front of the right audience, with the right message, at the right time. You can also segment your ads by age, gender, language, keywords, topics, etc. The cost of it is calculated per view and can be from 10 to 30 cents per view. It could even be less than that depending on the country that you target.
If you intend to market a product or service which is very popular, such as e-commerce services, this can be an awesome method for you. Even if you sell ebooks. However, there is a difference between these two, and that is the fact that YouTube ads are a little more expensive than Facebook ads, nearly about 10% to 15%. But they do convert better than Facebook ads, as the statistics suggest. This is how it makes up for being more expensive.
The number two alternative you can use is Instagram ads. Although Facebook is the owner of Instagram, but you can specifically target Instagram via Facebook ads. Instagram has grown massively in the last few years and it has over a billion active users per month today. More than half of the people on Instagram check it at least once a day, so it is considered a very active user base. Another positive point to doing this is that 80% of Instagram’s users are living outside of the US, and this helps a lot if you intend to expand your business internationally.
One of the great features that Instagram ads offer is that its ground level of segmentation is the same as Facebook ads. You need to be very good at making visual content to have a maximum visual impact on the audience. Because Instagram ads are very focused on images and videos. Your ad will not work if it does not make a good visual impact. The types of ads that you can use on Instagram are video ads, photo ads, story ads, slideshow ads, and carousel ads. It’s going to cause you trouble if your ads contain too much text. Instagram will automatically notify you if that is the case and you are uploading an ad with too much text. Because they also want you to succeed in your advertisement.
This is another good alternative. About 93% of the active users of Pinterest which are around 300 million people use it for planning their purchases; according to Shopify. On average, the order value of sales that comes from Pinterest is about $50, and it is more than any of the other major social platforms. It helps you get awareness, traffic, and more engagement in your app installs and pins, just like the other platforms that I’ve mentioned in this post. So through Pinterest ads, you can accomplish many of your goals in business, and it would be even easier if your ads have visual appeal to the audience especially if you sell eCommerce services and products.
If you believe that Twitter is not good anymore, then you must take a look at the statistics again. Over the past few years, Twitter has not been growing that much. However they still have more than 330 million users and 42% of them check it every day, and as Pew Research reports, that causes millions of tweets daily. 24% of the adults in the U.S. are using Twitter, so reaching your target audience would be very easy with the help of that. You can optimize your campaigns with many different objectives on Twitter. Objectives such as tweet engagement, website conversions or clicks, followers, App installs, app re-engagement, promote video views, awareness, right pre-roll, and end-stream video views. It is such an amazing ad platform, especially since it allows you to pay for website traffic, per view and per click.
LinkedIn has more than 660 million users. What is specifically noticeable about LinkedIn is the users’ profiles. It is traditionally the main social channel used by B2B marketers and professionals; this is why I am recommending it. LinkedIn has been responsible for about 80% of all B2B social media leads; According to Oktopost. The ticket value and the cost of customer acquisition for B2B in LinkedIn are higher than other platforms in general, so this makes up for the fact that LinkedIn ads are normally a little more expensive than others. So it is a very useful method for reaching other businesses to sell your solutions to them.
If you ever need any help with your digital advertisements, you can check my other posts on this website. Also if you enjoyed reading this, do not hesitate to share it with others. Thank you for your time.