People who have both of Backlinks and content, get much traffic. However, sites who don’t have either of them don’t. Does that mean SEO is of no use if you have a small website with no backlinks?
Hey everyone, today I’m going to share with you how you can do SEO for a tiny website that has no backlinks. Moreover, there’s a secret; there’s a strategy for getting much traffic when you don’t have a ton of pages. Sure, I’ll be honest, you’re not going to get as much traffic compared to a site with a million pages. However, that’s okay. You can still do exceptionally well and get hundreds of thousands of visitors per month even if you only have 20, 30 pages. So let’s get into exactly how you do this step by step.
High quality content
The first that you need to know is that you need some content. You don’t need much content, but you need some sort of it. Also, the content you create must be excellent. So before writing any types of content, you must go to Ubersuggest and put in the URL of all your competitors. When you do so, you’ll see a page; it shows you their traffic and all of their top pages. Again, I want you to do this for each of your competitors. Because this shows you their most popular pages, it’ll also show you the keywords each of these pages’ rank score. So by doing that you’ll now know not only their top pages, what they’re about, but the keyword that they’re ranking for.
What you’re supposed to do is to look at their most popular pages of content, look to see if you’ve already covered any of those topics; perhaps if you have a small website and you don’t have any links, you haven’t. However, still, double-check them because then you’d want to adjust your content. If you haven’t done it, you may want to create new content.
What I want you to do is create more in-depth and quality. All advanced guides are in essence definitive guides or beginner guides, whatever you’d like to call them. However, you’ll notice that I’m always using their term guides. You don’t have to use the term guides I’m talking about something so extensive that everyone’s like, oh God, this is all I need to look at, the rest of the stuff in this space is useless. So the way to do this is to look up all your other competitors who are ranking, look at their pages because you saw those articles in Ubersuggest, go to those articles, read them, make sure your page is five, 10 times better, more thorough in length, it’s not just about putting the keywords in there, it’s about thoroughness.
You can add in custom images and graphics. You can do this for free with tools like Canva, or if you don’t mind paying, you can use fiverr.com. Then you have a detailed guide that’s super thorough. Also, remember, an essential part of doing this is to look for the keyword that your competitor looks for because Ubersuggest shows you all of those keywords. You’d want to make sure you’re integrating the most popular ones that are relevant to the article.
More so, guide and including them in your guide because if you do that you’re going to outrank other people over time because your content’s better than theirs, your user metrics would be better. If it’s not that great, you’re not going to shine because your user metrics won’t be as good. Also, when I’m saying user metrics I’m talking about time on site, people not bouncing back, and by creating something so amazing, they should want to stick around a lot longer than your competitors’ URLs.
Promoting your content
The second thing you must do is to spend 50% of your time promoting your content. Now, I would tell you to spend 80% of your time promoting content but creating these detailed guides take so much work that 80% is probably unrealistic, but 50% should be doable. Again when you find these URLs in Ubersuggest, it shows you all the people linking to them.
If you’re not able to go back to them, go to the backlinks report in Ubersuggest, put in the URLs for all your competitors, it’ll show you every person that’s linking to their page. When you see the list of links, you can email them and say: Hey John, I noticed you linked to XY and Z article. I have one that just got published; mine covers AB and C that theirs didn’t. You can check it out here. If you like it feel free and share it.
Moreover, when you send out enough of these emails, I’m not talking about 10 or 20, I’m talking about 50, 100, 200 overtime per guide that you’re writing, you’ll start getting people to link to you. The same thing goes with promoting. You can use search twitter.com, put in your competitor URLs, it’ll show you every single person who tweeted out your competitors’ article. Link to them and ask them to share it, it’s pretty much straightforward. Most people wouldn’t share it, but a significant portion will so overall you’ll start gaining social shares.
Those two tactics get you links and social shares. The third promotion thing that I want you to do is everyone that you link out to in your guide, let them know that you linked out to them, shoot them an email to ask for sharing your content. That’s another simple way to get more social shares.
Nurturing a community
The third thing you should do is to nurture a following. Try to respond to all the comments on your site and social media. By responding to every single one, you’re nurturing a community. You’re building that loyalty. Now, you may not ask people for anything, but that helps over time get more social shares, more backlinks, higher rankings, more brand queries, people typing in your domain name constantly into Google. That helps you boost your rankings as well because Google’s looking for brand queries.
When you have brand queries and more of them than your competitors, it shows Google that people love your brand over theirs, hence you should rank higher and get more traffic. So you want to nurture your community. It isn’t just as simple as throwing up content or putting upright pieces of content and promoting and being like, that’s it. If you don’t care for people, you don’t go above and beyond to help them out; you’re not going to do well in this day and age when it comes to SEO.
Building a network of content promoters
The fourth thing you must do is to build a network of content promoters. Remember when I suggested to email people and share your content? Email people to link back to your content. Well, you’re going to start seeing a pattern in which some people are willing to, and some people aren’t. Most people aren’t but even the percentage that’s willing once you publish a handful of articles, you’ll notice that consistently there are people who don’t mind sharing and linking to your content.
When you get your list of promoters, you know whom to go back to every single time you create a detailed guide. You don’t have to create one of these detailed guides every week. You can even do it once a month, sometimes maybe even once every two or three months. It just has to be super high in quality; that way you can consistently maintain your traffic.
Last but not least, use Ubersuggest backlinks. That’s that backlinks report in Ubersuggest which identifies new link opportunities. Always watch your competitors, their new links, missing links, and the ones they’re recently getting. Ubersuggest shows you this in the backlinks report. If someone recently linked to one of your competitors, with what chance do you think they would link to you? Well, it’s much higher than someone who linked to your competitors five years ago. When people are linking today, that means they’re open to linking right today. When someone linked to other people five years ago, they may be done with it; they may not care to link to anyone else or update their site. However, when people are continually updating their site, their content, linking to more people, those are the people to target with your outreach campaigns because they’re much more likely to link to you.
So if you do all of those things even if you have a tiny site, you don’t need to create tons of articles or tons of pages of content to increase the traffic to your website, they need to be super detailed, thorough, and astonishing high in quality. You do that; you can get a ton of traffic. I kid you not, over 100,000 visitors a month. It’s not about quantity; it’s an quality. Quality is a crucial factor in doing well in Google these days. There are over a billion blogs; that’s nearly one blog for every seven people on earth. Google doesn’t need more content; they don’t need big sites. They need amazing sites with high-quality content to rank. So focus on quality instead of quantity.
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