With WordPress, it’s easy for everyone to create a website. It’s easy to use; it’s fast, and it doesn’t require much technical knowledge. You don’t even need to be a developer to do things like SEO and to modify WordPress with a breeze.
Hey everyone, today I’m going to cover the perfect SEO set up for WordPress, eight plugins to skyrocket your ratings and traffic.
Some of the most important factors that search engines look into to rank your site are these: user experience, on-page SEO, site speed, mobile-friendliness, internal link structure, structured markups, all these things affect your ranking, and there are hundreds of other factors. There are over 200 factors that Google uses in their algorithm, and today I’m about to share with you plugins that help you do all of these things, in a straightforward and controlled way.
W3 Total Cache
Look, load time is super important, mainly because people use mobile devices now. Yes, there’s 4G, 5G, LTE, whatever you like to call it, but the problem with these devices is if you’re somewhere that doesn’t have acceptable reception doesn’t matter if you have a 5G phone, you wouldn’t be able to load websites fast enough.
The W3 Total Cache plugin ensures that your site loads as fast as possible. It’ll improve load times; help you connect with CDNs, and it uses your server resources in a better way, so that way your server doesn’t have to continue to push the same content over and over again. Instead, it catches it so it can deliver it to the user as quickly as possible, and if you have an excellent hosting provider they have caching, but most of the hosting providers that I’ve seen don’t have built-in caching; hence I’m wrecking, recommending the W3 Total Cache plugin.
Smush Image Compression
If you’re creating blog content, and you’re on a WordPress blog, or WordPress as a CMS, you probably have at least one blog article or two, and in that blog article what do you think you’re including? Images, if that’s not true, you should change that and add images right away. The Smush Image Compression plugin makes sure that your images still look really good and have good quality, still look really sharp, so that way when someone looks at them they don’t look all pixelated and fuzzy, but also decreases the size of the image; I’m talking about the server size, that hard drive space that it’s taking up, so when people ping your site it loads much faster.
It does many things; from on-page optimization to controlling your meta tags and your title tags. It even analyzes your content and tells you if you’re doing a good job or a lousy job. Yoast creates sitemaps for you and helps you to structure and markup your content. It does pretty much most things that you need if to ensure that your WordPress blog is SEO-friendly. WordPress itself is pretty SEO-friendly, but this plugin puts those last, final touches that are important. Most people think: If I do most of the things, is it okay? No, that used to work five or six years ago, but SEO has changed. Now Google wants you to do everything right, and when you combine them all, that’s when you see the climb in the ranking, the extra search traffic, and this plugin helps you get there.
If your website gets hacked, your rankings and traffic tank, and when it tanks, and you fix it, it’s hard to recover. Sucuri prevents you from getting hacked. Now, it’s not perfect, but it’s better than nothing. The worst thing that can happen is your site getting hacked, which causes you to lose all your traffic. I’ve seen this many times, someone gets hacked, and they figure it out after a week or two, their rankings tank, they fixed it, and they don’t recover in 30 days. Eventually, they recover, sometimes it takes two months, sometimes three months, if they’re lucky it happens quickly. So, they’re like, “My business is doing awful.” I’m losing so much money all “because of this one silly thing.” Make sure you don’t get hacked.
AMP for WordPress
This plugin helps with mobile users. Look, if you want to rank high you want to get in on Google News, you want to make sure that your site has the AMP framework. In other words, your tech space articles loads really fast, Google just posts it on their end, they’re leveraging their framework, and I found that yeah, in the United States by leveraging the AMP framework I didn’t really get much more mobile traffic, but other countries where mobile devices and infrastructure isn’t as good, such as Brazil, I saw a considerable increase in mobile traffic by just leveraging this plugin.
a3 Lazy Load
When you use images on your site, even when you compress them, it still takes time for that webpage to load. You want to make it where those images load as people scroll, that way you’re not just loading up all these images on a page, and it takes a very long time for that webpage to load while people haven’t even started reading the content and scrolling. That’s why I like Lazy Load. As you read blog posts, images load as you scroll and it creates a better experience for you as a user. Search engines prefer this as well.
All In One Schema Rich Snippets
If you’d like to improve your search visibility by sharing rich snippets between the page title, you must use this plugin. It’s excellent; it’s simple to use; it is one of the best things that I’ve done out there. Now, with schema markup what you’ll find is some people are like, “Yeah, we’re gonna use “all this schema markup and use all these tags “even though our site isn’t relevant “to the specific schema markups.” You don’t want to do that. For example, I wouldn’t be using stuff on this website, a schema markup that’s relevant for restaurants when I have nothing related to restaurants on my site. That’ll irritate Google, and it’ll hurt you in the long run, so when you’re using this be nice and kind. Don’t try to abuse schema markup.
Really Simple SSL
About 90% of websites with top ranks have SSL installed. It’s pretty much become a prerequisite if you want to rank well, so use the SSL. Now, it doesn’t have to be through this plugin. Maybe your host provides it, maybe your domain provider provides it, whatever it may be you want a secure site, and what you’ll find is some browsers even notify users, saying “Hey, this site isn’t secure,” and that’ll cause people to bounce back, get away from your site, and over time that could decrease your rankings. You want to make sure you have SSL; it’s that important.
So, use these eight plugins, you’ll find that your rankings start going up over time, especially if you haven’t used any of them. However, when you start combining all of them, it does help quite a bit.
I hope you enjoyed reading this article.